For those who have followed our journey through Laura’s Mercantile, you might have noticed a subtle yet significant shift. The familiar names of some of your favorite products, particularly within our CBD lines, are now proudly bearing the name Mt. Folly. This isn’t just a cosmetic change; it’s a deliberate step in the evolution of our brand, a move that brings us closer to our foundational principles and allows us to share a more comprehensive vision with you, our valued customers.
To understand the significance of this transition, it’s important to look back at our origins. Mt. Folly, nestled in the heart of Winchester, Kentucky, began as a single farm and grew into the a family’s legacy. It was here that Laura Freeman, a seventh-generation Kentucky landowner, farmer, and regenerative agriculturalist, first set out to change the American food landscape. Many of you will recognize Laura’s name from Laura’s Lean Beef, a pioneering company she founded with a commitment to raising cattle without antibiotics or growth hormones.
With an established a powerful legacy, Laura’s heart remained rooted in the soil of Mt. Folly Farm and the potential for a more holistic and sustainable approach to agriculture. This passion has blossomed into the broader vision of Mt. Folly, which is now more than just one farm. It’s a growing network of dedicated farmers, primarily within the Ohio River Valley region, who share our unwavering commitment to regenerative agriculture. We believe in farming practices that not only produce exceptional goods but also actively heal and enrich the land for future generations. This includes methods like cover cropping, no-till farming, and rotational grazing, all contributing to healthier soil and a more resilient ecosystem right here in the American heartland.
This legacy also extends to bringing consumers something and exciting. Proving that there was a strong demand for healthier, more responsibly raised meat across America, we’re also launching a brand new line of beef, Mt. Folly Beef, coming soon to grocery stores across the regions.
New Look. Same Premium Quality
The decision to bring our hemp products under the Mt. Folly banner – transitioning from Laura’s Homestead Alternatives and Laura’s Canine Alternatives – is a natural progression of this vision. The same premium quality of Full Spectrum Hemp that you have come to know and trust through Laura’s Mercantile remains at the core of these Mt. Folly products. We are simply unifying our offerings under the name of the land and the collective of farmers who make it all possible. It’s about bringing us back to our roots, quite literally. “Mt. Folly” embodies the spirit of our pioneer farm, the dedication of our network, and our unwavering commitment to providing you with exceptional, locally and regionally sourced products that are good for you and good for the earth.
Now, under the unifying Mt. Folly name, you’ll find all your familiar favorites. Our delicious Mt. Folly Gummies offer a convenient and enjoyable way to incorporate wellness into your daily routine, perfect for those seeking a tasty, precise dose of Full Spectrum Hemp. For those who prefer a more traditional approach, our Mt. Folly Full Spectrum Hemp Extracts provide pure & potent CBD options that are designed to meet your specific wellness needs. And because wellness isn’t just for humans, we’re proud to continue offering products for your beloved companions. Mt. Folly also provide the same high-quality, USDA-certified organic hemp to enrich the lives of your furry best friends, helping to promote their well-being and sense of calm. For those with a sweet tooth, Mt. Folly Caramels & Dark Chocolates give you the same guilt-free comforts.
The name Mt. Folly is more than a name—it’s our promise to you that our products are truly “From Here, For Here,” whether they are locally sourced hemp or a new line of beef destined for the American table. As we expand the reach of our regenerative products nationwide, the Mt. Folly name will be the cornerstone of our identity, bringing the principles of local farming to a national scale. By consciously choosing Mt. Folly products, you are not only supporting local and regional farmers but also contributing to a movement that prioritizes the health of our land, our communities, and ultimately, the American landscape. We invite you to join us on this exciting next chapter as we grow deeper roots with Mt. Folly.
Blog originally publish here: https://www.mtfolly.com/blog/mt-folly-rebranding-2025
